Thanks to the City of Doral for inviting Vicente Pimienta to be part of this webinar with Tools for website Enhancements.
For our CEO of Digisults Vicente Pimienta, it was an honor to be part of this webinar since his company Digisults belongs to the community of the Doral.
Vicente Pimienta is also Miami’s Grow with Google Digital Coach, representing a very important part in the digital education of our community in South Florida.
As CEO of Digisults, he helps owners of small businesses of our community to the transition from traditional to Digital Marketing.
Vicente Pimienta has been on the Internet since 1996 and was able to see the internet before and after Google.
It is an honor for him to share the tools that have helped him on his own business.
This is high-powered information.
You know that Information is power and your ability to learn is your Superpower.
I’m going to tell you about the tools to help grow your website.
Although what you really want is not to improve your website but to have the results that are needed.
I will give you 3 tools to achieve these results, the results do not come alone you have to combine things to be successful.
I wrote a book, Online Marketing essentials, available on Amazon, the missing links, which talks about how to combine all these tools as a puzzle.
It is very important that your Website has traffic so this is the first tool I recommend.
So, the Tools for website Enhancements, are:
1.- Google My Business.
You must have a business profile. This is a like a mini website for your website.
If you do not have a website this is your first stop.
Here you can create your profile, like your Facebook profile.
It is very important to be in Google my Business once you are there you will be recognized by Google and this makes your business appear on the map.
When you go to Google and see a map with businesses around it. So you’re going to show up when you’re there.
It is super powerful and that’s why I recommend this tool to be recognized.
It has feedback that is very important to have your customers leave their opinion
you can upload photos and it has messenger.
Vicente told that a few months ago, he had a flat tire and when I did a search in Google, it showed the map with the closest tire shops to my location and by sending a photo they were able to help me and find the tire by knowing exactly what the problem was.
You must be listed here and also show the customer the link to your website.
2.- The second you need to understand is Google Analytics.
This helps us understand what happens within our website, who enters, what country, who writes, how long it stays inside.
She creates reports for you and provided via email.
3.- Google Ads.
This is a big challenge as our community sees propaganda as an expense and not as an investment.
You will be surprised on how by just investing a little money the positive change you could have on your business.
He challenges us instead of spending $5 every day on a cup of coffee which is $150 a month, prepare your coffee at home and invest it in advertising and you will see the power it will have on your website.
The minimum investment you have to do daily is $1, that’s nothing for the results you’re going to achieve.
Apart from these 3 Key Tools, did you know that YouTube is the second search engine in the world?
Then why aren’t we going to be on YouTube?
Today, people prefer to see and hear rather than read.
Low-cost videos have the same results as expensive videos, people prefers organic videos of people talking from their heart.
A Youtube video can be made and copied to your website.
There is no excuse for not integrating all these tools into your website because they are free and easy to use.
Your website is the center of your strategy, you own your own domain, you can bring people from Facebook, Instagram, LinkedIn to your website.
I want to invite you to be part of 4 events with Grow with Google digital coaches.
Do not stop registering HERE for the 4 events that will be Free and in Spanish.
On these webinars you will learn from more Tools for website Enhancements and lot more other tools.
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